Feeding the reptile or promoting the human in us: why political communication is not morally neutral, and how to improve it (1/2)

Social medium Facebook and “big data” firm Cambridge Analytica have broken the news in March 2018 when their methods of political manipulation in the electoral campaign of Donald Trump in 2016 were made public. Why is it that the revelations on the Facebook – Cambridge Analytica affair appear morally so unacceptable?

I would like here to suggest a method, based on the well-established layer-based model of the human brain, to trace a moral distinction between tools used in political communication.

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The shareholders aren’t any more the most legitimate to govern companies

Source of data in the image: World Bank, stocks traded, turnover ratio of traded shares.

When asked about who should govern companies, the most obvious answer seems to be: the shareholders. And the reason: because they are the owners. Period. Debate closed. Recent discussions about the increased role of other stakeholders, be they the workers, representatives of external interests such as those of the environment or of suppliers, are seen like nice add-ons, little more than an inflexion to a generally valid rule.

I disagree, and believe that the role of the shareholders in the governance of companies should be radically reconsidered.

Continue reading “The shareholders aren’t any more the most legitimate to govern companies”